OMG, I used to stop and buy this in Sturgis when I worked in the missile fields back in the 1980's. I would stop every couple of years after that and always pick up a box. This jerky is great!!! The taste does not overwhelm your mouth, but it has a nice kick to it. Easy to chew and tastes like it is made out of meat, not artificial in anyway. Love Sturgis jerky.